Tuesday, October 09, 2012

Highlights of the LDF 2012: 48 minutes left to bid on the Fritz Hansen iconic chair re-designed by your favourite designer!

Now looking back at the LDF 2012, Fritz Hansen was probably one of the highlights of the festival! They were proudly presenting not only one but two very significant projects for the 2012 London Design Festival, both involving the iconic chairs of the design house. But just because the clock is ticking, and that is literally, I'm gonna talk about the ANT chair. This chair-classic was created by the famous danish designer Arne Jacobsen back in 1952. And for its 60th birthday the ANT chair got to play a little dress-up game: the three-legged canteen chair was re-created by some of the most significant contemporary names in the creative field.

To mark the 10th anniversary of Fifteen restaurant, the social enterprise set up to mentor disenfranchised young people and train them to become chefs, Jamie Oliver’s charity, the Better Food Foundation, has launched The BIG Chair Project. The Republic of Fritz Hansen who has been a long-standing supporter of Fifteen, decided to donate for this occasion twenty iconic ANT chairs for the artists to impose a personal, food-inspired design upon. The auction will be held on the 11th of October by the Christie's Auction house at the Fritz Hansen London boutique. Do not miss the chance to see these funky chairs with your own eyes in the Republic of Fritz Hansen as you could even have one for your own. For that you just need to buy a lottery ticket at www.thebigchairproject.org to support the initiative. And for that you have only a few hours left!!! Just click on this website:



Barnaby Purdy
Cath Kidston 
Christopher Bailey, Chief Creative Officer, Burberry
David Loftus
Emma Tissier
Jamie Oliver
Jay Jay Burridge
Jonathan Yeo
Julian McDonald
Matthew Williamson
Nunzio Citro (former Fifteen apprentice)
Paul Smith
Quentin Blake
Ricardo Cinalli
Sarah Burton for Alexander McQueen
Jo Sampson Collection for Waterford Crystal 
Tracey Emin 



Commenting on his chair, Paul Smith said: “I’ve been a bit naughty, because on the front side of the chair it is full of cakes and all those delicious things that are bad for you! Then on the back of the chair it’s full of healthy stuff – lots of fruit, vegetables and lettuce! – it’s both sides of the coin really, the bad side and the good side. It’s not really the chair, it’s not really the fact its Paul Smith, it’s the fact that it’s for a good cause so if you can support us with a generous bid that would be brilliant!” 


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