It's time to talk about the 9th collaboration for the famous swedish clothing line Hennes & Mauritz. Yes, because after Karl (the first), after Cavalli (the fifth) and after Matthew W. (the last) it's Jimmy Choo's time to rock our shoes off, and by that I mean literally! It is, in fact, the first accessory-line collaboration for the fast-fashion-house H&M and not only, Jimmy Choo, to celebrate this union, has decided to expand the collection to women's clothing and men's collection of shoes, bags and accessories.
Here's the shoe collection.
Tamara Mellon, Founder and President, Jimmy Choo: "Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!”
The clothing line.
The bags don't exactly make me scream, maybe the pictures don't rend them justice but I really like the bijoutterie-pieces.
The collection will be launched on 14th of November (just before my birthday, I guess I'm gonna have some pretty little gifts for my b-day!), world-widely in 200 H&M stores. Make sure you'll be there eight in the morning, if not even BEFORE. Probably there will be a selection and the collection will be available only in the main store of the city. In Rome for example, I'm sure it's the one on Via del Corso. (at least the first day). (Prices rise up to circa 170 euros.)
Shoots of the campaign. Model: Edita Vilkeviciute, Photographer: no-one else than Terry dear Richardson himself.